X's marketplace is live, featuring unique names for sale.

X’s Handle Marketplace is Open and There Are Some… Interesting Names If You’re Willing to Pay

X has officially launched its marketplace for handle redistribution, exciting Premium+ subscribers eager for new opportunities. This feature allows users to claim handles previously associated with inactive accounts, potentially opening the door to a wealth of unique usernames.

The marketplace categorizes handles into “priority” and “rare.” Users hoping to personalize their social media experience may find both options enticing. However, the criteria X uses to designate a “priority” handle vs. a “rare” one remains somewhat unclear. For instance, when searching for common names, users can discover handles like @elonfarts and @grokfacts—but must submit a request to express interest in these names.

Rare handles, touted as “the most valuable,” include options like @memelord and @AIchat, but the acquisition process is convoluted. X has mentioned a merit-based system for users to apply for these coveted names during public drops. Moreover, some of the most attractive handles will only be available through invitation, with prices potentially soaring from $2,500 to seven figures.

Subscribers must remain active on the platform to retain their handles—failure to create content regularly can result in X reclaiming the name. Users can only request one priority handle for the entirety of their account, making the decision pivotal.

Overall, while the marketplace presents a thrilling chance to grab unique handles, users should tread carefully given the associated costs and strict guidelines. Have you explored the new handle marketplace? Share your thoughts below!