Spotify takes steps to tackle AI-generated clutter on its platform

Spotify is doing more to address AI ‘slop’ on its platform

In a significant move to enhance user experience and protect artists, Spotify has announced a series of policy changes aimed at tackling AI-generated spam on its streaming platform. With the rapid advancement of generative AI technology, the company is taking steps to establish an industry standard for AI disclosure in music credits. Artists will now have the opportunity to specify the extent of AI involvement in their music production, whether it be in vocals, instrumentation, or post-production. This initiative aims to foster transparency, allowing listeners to discern the creative processes behind their favorite tracks.

Spotify is also launching a new impersonation policy to safeguard artists from unauthorized vocal clones. The company recognizes that AI can be exploited by bad actors to create spam, misleading listeners and undermining genuine artists’ efforts. To combat this, Spotify has developed a new spam filter which will identify and tag spammy uploads, stopping them from being recommended to users. In the past year alone, Spotify has removed over 75 million tracks deemed as spammy.

The influx of AI-generated content raises concerns regarding royalties and listener engagement. Spotify aims to maintain originality and protect artists’ identities through these new regulations, which also address issues like mass uploads and SEO hacks that dilute the streaming ecosystem with irrelevant content. Although the platform does allow AI-generated projects, it emphasizes the importance of combating misuse by content farms.

As Spotify takes these proactive measures, it encourages artists to embrace creative innovation while ensuring a safe and authentic space for listeners. The question remains: how will these changes impact the music industry in the long run? Share your thoughts below!