OpenAI barred from using 'Cameo' in Sora due to injunction

OpenAI Can’t Use the Term ‘Cameo’ in Sora Following Temporary Injunction

Cameo, the popular app that allows users to purchase personalized video messages from celebrities, has secured a significant legal victory against OpenAI. A federal judge has temporarily prohibited OpenAI from using the term “cameo” in connection with Sora, its app designed for creating AI-generated videos, effective immediately and lasting until December 22. This ruling extends to similar terms such as “Kameo” and “CameoVideo.”

Cameo’s CEO, Steven Galanis, expressed satisfaction with the court’s decision, highlighting its importance in protecting consumers from potential confusion caused by OpenAI’s use of the Cameo trademark. “While the court’s order is temporary,” Galanis stated, “we hope that OpenAI will permanently discontinue using our mark to prevent further harm to the public or Cameo.”

OpenAI has not yet commented on this ruling. The lawsuit, filed by Cameo in October, argues that the use of “cameo” by OpenAI could confuse consumers and dilute its brand equity. Prior to taking legal action, Galanis noted that Cameo made efforts to resolve the matter amicably, which OpenAI allegedly dismissed. The contested feature in Sora allows users to upload their likeness, which others can incorporate into their videos.

US District Judge Eumi K. Lee, who issued the temporary injunction, has scheduled a hearing on December 19 to decide whether the order will be made permanent. This legal battle underscores the ongoing importance of trademark rights in the tech industry, particularly as the lines between AI-generated content and traditional media continue to blur.

What are your thoughts on this ruling? Do you believe OpenAI should refrain from using the term ‘Cameo’ permanently? Share your opinions in the comments below!