ChatGPT Introduces Special Shopping Assistant Feature

ChatGPT Now Offers a Dedicated Shopping Assistant

With Black Friday around the corner, OpenAI is enhancing ChatGPT’s shopping capabilities just in time for holiday expenditures. Starting today, the company is rolling out a shopping assistant feature designed to streamline product comparisons, making your shopping experience smoother and smarter.

The shopping assistant is available to all ChatGPT users, including those with free accounts, offering nearly unlimited use throughout the holiday season. By logging into your OpenAI account, you can access “Shopping research” from the + menu. ChatGPT will intelligently route relevant queries to its new model trained specifically for commerce-related questions. For example, if you ask, “find the best cordless stick vacuum for a small apartment,” ChatGPT knows exactly how to assist you.

In addition to comparing products, the new feature can help users find deals, locate gifts, and even identify lookalike products. Snap a photo of a desired item and ask ChatGPT for similar options within your budget, like finding a dress for under $250. The assistant will ask clarifying questions to refine its recommendations. ChatGPT Pulse users will receive personalized buying guides based on their previous interactions, making it even easier to shop.

Powered by a version of GPT-5 mini tailored for shopping tasks, OpenAI emphasized that the assistant excels at reading trusted sources and synthesizing information. However, it’s essential to double-check details like price and availability on merchant sites, as the tool may not always be accurate.

With competitors aggressively rolling out similar AI shopping features, OpenAI’s new shopping assistant positions ChatGPT as a formidable player in the e-commerce space. So gear up for the holiday shopping season and let ChatGPT help you make wise purchasing decisions!

Have you tried the new shopping assistant? Let us know in the comments!