TikTok's 'bulletin board' lets creators message fans directly

TikTok’s New ‘Bulletin Board’ Feature Lets Creators Send Updates to Their Fans’ Inboxes

TikTok has launched an exciting new feature called the “bulletin board,” designed to help creators connect more effectively with their fans. This feature allows creators to send direct updates to their followers’ inboxes, enhancing engagement and communication. Similar to broadcast channels on Instagram and Telegram’s one-way messaging, the bulletin board streamlines communication between creators and their audience.

When followers opt to join a creator’s bulletin board, they gain access to updates that can include text, links, polls, and photos. They can also receive notifications about other TikTok posts or live streams. Importantly, while followers can react to messages, they’re unable to comment or reply like they would in typical direct messages. This format is especially beneficial for musicians and artists who want to share new songs or promote pre-saves for upcoming releases.

For creators with a significant following, the bulletin board serves as a crucial tool for managing interactions without the chaos of a crowded inbox. It allows them to showcase their work and links to non-TikTok content directly to their most dedicated fans. This is a strategic move that minimizes reliance on TikTok’s recommendation algorithm, making it easier for creators to reach their audience effectively.

Currently, the bulletin board feature is available to all creators aged 18 and older with a follower count of 50,000 or more. TikTok users can easily find and join their favorite creators’ bulletin boards through their profiles.

With the introduction of this innovative feature, TikTok is set to revolutionize the way creators engage with their audience. What do you think about this new feature? Share your thoughts in the comments!