Snap and Perplexity strike $400M deal for AI search in Snapchat

Snap and Perplexity Sign $400 Million Deal to Put AI Search Directly in Snapchat

Snap Inc. and Perplexity AI have announced a groundbreaking $400 million partnership that will integrate Perplexity’s advanced AI search engine directly into Snapchat, set to be launched in early 2026. This collaboration is positioned to enhance user engagement by allowing Snapchat users to interact with the AI search tool seamlessly within the app’s chat interface, enabling them to ask questions and receive clear, conversational answers sourced from reputable information.

During the announcement, which coincided with Snap’s third-quarter earnings report, it was revealed that this significant deal would begin positively affecting Snap’s revenue as early as 2026. CEO Evan Spiegel expressed enthusiasm about the partnership, indicating it not only solidifies Snapchat’s role in AI-powered discovery but also opens doors for future collaborations with other AI companies. He highlighted that this move enhances personalization and transforms Snapchat into a premier distribution channel for intelligent agents.

Snap has been increasingly investing in generative AI technologies, prior to this deal, launching its own LLM-powered chatbot, MyAI, alongside various AI lenses and creation tools. These innovations have notably contributed to the growth of the Snapchat+ subscription service.

As social media continues to evolve, the integration of AI search capabilities highlights Snapchat’s commitment to staying at the forefront of technological advancement. Users can anticipate a more personalized experience as they navigate the platform.

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